05 / THE PART NOBODY SAYS OUT LOUD
What you’re actually
worried about.
Nobody raises these on a first call. They are the reason projects never start, so let’s do them now.
01
- I don’t know enough about this to tell whether you’re doing it right.
- You don’t need to. You need to be able to judge the result, and that part you already know better than I do—whether the list is good, whether the draft holds up, whether it actually saved anyone time. I explain what I am doing in plain words, and if I ever cannot, that is a bad sign about the work, not about you.
02
- It’s going to replace people on my team.
- Every system I have built does the repetitive part and hands the judgment back. The person who knows the work stays the one directing it. That is not a nice sentiment, it is the design—a system that decides on its own is a system nobody trusts.
03
- Our data will end up somewhere we don’t control.
- We decide up front exactly what it can see, and it gets nothing else—not the whole database because that was easier to wire up. If a system should not be touched, it does not get connected.
04
- We’ll be stuck with you forever.
- The opposite is the goal. You get the code, the documentation, and a walkthrough. I would rather you never need to call me again than build something only I understand.
05
- It’ll cost a fortune and never finish.
- You get a price and a date before anything starts. If it turns out to be bigger than it looked, you hear that early—not in month four.
If your worry is not on this list, put it in the first email. I would rather answer it than have it quietly end the conversation.